
I feel very honored and proud to feature Lisa Klein today as she has built something that I hear so many people say that they want to build but often never do. I was very moved when I read her story and saw the impact that she has had on so many families.
As with a lot of non-profits, there is so much need out there and if you are equally moved by her story, I recommend checking out her website and seeing how you can help.
Here is her story:
Tell me about what you do for work.
I founded a nonprofit – Loved Twice – that clothes newborns-in-need with recycled baby clothing for their first year of life. Each baby receives approximately 75 items, including newborn onesies, sleepers, hats, booties, books, and a warm blanket. These precious garments are sorted into wardrobes-in-a-box for boys and girls, which are then distributed through licensed social workers in hospitals, shelters, and clinics. Since 2007, over 25,000 pounds of baby clothes have been donated to help 3,500 local newborns-in-need. That’s over 250,000 garments donated with an estimated value of $700,000.
What type of work were you doing prior to what you are doing now?
I worked as an Art Director in the advertising field, with nationally known clients such as Levi Strauss & Company, Dockers, and Hewlett-Packard.
What kinds of frustrations did you have with your previous job?
I always knew I would go on to do something other than advertising when I had my own children. Although I found my work highly rewarding in certain respects, I felt as if I could be contributing more to the world with my time. I wanted to do something that would produce more tangible results that would have a true, meaningful impact on those in the community. As I started my own family, the work I did in advertising took a back seat to my own newborn, and an opportunity presented itself to go on to do something outside of the advertising world.
How did you come to discover this was what you were meant to do?
From my early 20’s, well before I considered marriage or ever having children, I knew I would change careers – although at that point I did not know exactly what it would be. That changed in September 2005 as I watched the heartbreaking news of Hurricane Katrina. Katrina was especially devastating to disadvantaged mothers who simply needed to keep their babies warm. Just having had my first child, I was deeply motivated to help. I found a posting on Craigslist from a church in Louisiana requesting donations of baby clothes to help displaced newborns. By sending out one email, I collected over 200 pounds of baby clothing in 4 days from friends and neighbors and mailed them to the church. Witnessing the impact, I realized this simple idea could be extended to an overwhelming local need.
What fears did you have to overcome to take the leap?
Although there may have been uncertainties related to the inner workings of the nonprofit (how do I go about starting a nonprofit, how do I find volunteers, how can I keep a steady stream of baby clothes coming in, etc…), there were not any fears related to making the change from my previous job. I knew this nonprofit was meant to happen and I put my heart and soul into the project. Each day is a challenge and each day I learn something new. Volunteers and donations of baby clothes quickly followed. I am amazed every day at the number of talent people who have entered my life to offer help.
Today, my biggest immediate concern is the fact that monetary donations are not keeping up with the amount of requests from social workers requesting our baby clothes. We desperately need funding to secure a warehouse to accommodate the amount of baby clothes donated to us on a daily basis. In 2010, we outfitted 1,050 newborns, but the demand is much greater. We have a waiting list of local social service agencies eager to receive and distribute our boxes of baby clothing. Sadly, we cannot meet the full demand without additional funding – and the need is great! The stories we hear are heartbreaking – ranging from a request from a 15 year old mother whose parents threw her out of her house for getting pregnant; another for a baby whose father was just murdered; still another for struggling parents who just lost their jobs. The stories go on.
What do you love most about what you do?
I love the fact that individuals put their trust in my organization and donate their “gently used” baby clothes, knowing they will be lovingly packaged by volunteers and donated to help local newborns-in-need. The fact that I can keep an innocent 2-day old baby warm during his or her first night in a shelter motivates me to work hard to help even more infants.
If you were to give advice to people thinking about changing careers, what would it be?
People always told me to “do what you love.” This never made sense until Hurricane Katrina hit and I started a small clothing drive to help those underprivileged babies. I find this so much more rewarding than sitting at a desk Monday through Friday waiting for someone to tell me what my next project is. I created my own job and I fill my day with exactly what I want to be doing. I could not ask for a more satisfying “job.” My advice would be to pick your top 5 interests and see if your current job aligns with your true passions. If not, perhaps it’s time to look further and find something that you can be excited about. Life is short.
How you can help Lisa’s grassroots nonprofit:
To help Loved Twice reach this year’s goal of outfitting 3,500 newborns in need, please make a tax deductible donation. (Tax ID# 94-3441434). Checks can be mailed to: Loved Twice, 4123 Broadway, Suite 815, Oakland, CA 94611. Or donate by credit card at: www.LovedTwice.org